A Boston Globe article this past weekend about stores enticing shopping-phobic men through their doors by offering whiskey and other manly perks reminded me of this one time back when I lived in Phoenix. I was out doing some shopping when I saw a sign in the window of the Gap.
It read: “Try on a pair of men’s khakis, get $10 off any purchase!”
I approached a salesgirl. “So can I try on a pair of men’s khaki’s and get the $10 discount?” I was all set to wage a sartorial feminism campaign a la Gloria Steinem. “Gap gives better discounts to men! I’d call the corporate offices first thing Monday morning.
So I grabbed a pair of men’s khaki’s off the rack and went into a fitting room. Absurdly, I tried them on, though no one would have known if I hadn’t. Then, I used my $10 off to buy something I actually wanted—a cropped denim jacket and a black and white flowered skirt.
This Globe article made me sigh a bit. I mean, I love me some Jameson, especially when it’s a double. And I’m the one spending money in stores; shouldn’t I be rewarded with a little refreshment? Really, I’d settle for some boxed wine in my usual haunts like Nordstrom or Loehmann’s. Not to mention— any man I have ever met who doesn’t like shopping would rather pony up the bucks for a drink at a bar than try on clothing just for a free drink.
It got me thinking about why no one seems to want to entice women to more typically male past times. How come no one’s offering free mani pedis in the stands at NBA games? How about a cosmo giveaway in the bleachers? Mmmm perhaps a free seventh-inning stretch massage? Don’t get me wrong. I enjoy sports outings even when they don’t have freebies, and of course I’ll shop even without free whiskey—I just bring a flask (kidding, kidding). I just think it would be nice to be wanted and wooed every once in awhile.