Make Mine a Double: Gap Men’s Khakis and Jameson

A Boston Globe article this past weekend about stores enticing shopping-phobic men through their doors by offering whiskey and other manly perks reminded me of this one time back when I lived in Phoenix. I was out doing some shopping when I saw a sign in the window of the Gap.

It read: “Try on a pair of men’s khakis, get $10 off any purchase!”

I approached a salesgirl. “So can I try on a pair of men’s khaki’s and get the $10 discount?” I was all set to wage a sartorial feminism campaign a la Gloria Steinem. “Gap gives better discounts to men! I’d call the corporate offices first thing Monday morning.

Jameson Irish Whiskey Bottle Shot GreenBut the salesgirl shrugged. “Yeah, of course. We can’t offer a discount to men and not to women. That would probably be illegal or something.” Continue reading